Heart of England Fine Foods - Something local at your local

PUBLISHED: 14:53 17 February 2011 | UPDATED: 18:53 20 February 2013

Heart of England Fine Foods - Something local at your local

Heart of England Fine Foods - Something local at your local

HEFF has launched its Try Something Local campaign to encourage pub owners to offer more locally produced food and drink on their menus

The traditional pub is a British icon but the pub industry has suffered in recent years with the sad sight of many a boarded-up village drinking hole.

So HEART of ENGLAND fine foods (HEFF) has been doing its bit to help give the good old local a boost and give customers an extra reason for eating and drinking out.

HEFF has launched its Try Something Local campaign to encourage pub owners to offer more locally produced food and drink on their menus, to help give a point of difference and show they are supporting local producers. It has become a trend for pubs and restaurants to use local ingredients and to highlight it on menus as a way of engaging with customers.

To be part of the scheme, pubs and restaurants have to stock at least six local products at the bar or on the menu and in return they receive Try Something Local branded point of sale merchandise including an A-board, glasses, beer mats, badges and bunting to help their businesses stand out as doing something different.

Products can include bar snacks such as crisps, nuts and pork scratchings, alcoholic and non-alcoholic drinks or any regional product that can be used on their menus such as meat, cheese, chutneys and pickles, ice cream, eggs and fruit and vegetables.

The Crown Inn in Woolhope, Herefordshire, is just one pub taking part in the scheme. Owner Matt Slocombe said: It has given us high visibility, it provides a marketing opportunity and a good first impression. Before customers even enter the pub they know we stock local products because they have seen the A-board outside, and the bar gives them a first glimpse of the products we have on sale.

Regional drinks have been proving popular with brands such as Wenlock Spring, The Wood Brewery, Sadlers Ales, Ludlow Vineyard and Distillery, Spyder Ginger Beer and Henneys Cider Company available along with a number of others.

Pub owners can also order their products through the HEFF delivery service which operates a one order, one delivery, one invoice system making buying local products as easy as possible. n

If you know of a local pub or restaurant which you think might benefit from HEFFs Try Something Local scheme, pass on our details or send an email to georgina.taylor@heff.co.uk

HEART of ENGLAND fine foods is the regional food group for the West Midlands promoting and supporting the regional food and drink industry. Membership is available to food and drink producers, retailers, the hospitality and foodservice industry, business service providers, schools or any organisation which would like to be associated with HEFF.
Visit www.heff.co.uk, email office@heff.co.uk or call 01743 452818.

Local Food Hero
Henneys Cider Company Ltd, Bishops Frome

Henneys Cider Company produces high quality Herefordshire cider using traditional techniques. Mike Henney started making cider as a hobby in 1996 beginning with five gallons fermenting in his airing cupboard. The hobby grew and grew and in 2010 production reached 200,000 gallons.
All the cider is made from 100 per cent fresh, pressed juice from cider apples with no added artificial colours or flavours. Mike uses the services of Wyre Croft Farm, also in Bishops Frome, which supplies the apples, mills and presses all the fruit and provides storage for the juice. The packing and warehousing is provided by Branded Drinks Bottling in the Forest of Dean.

Mikes objective is to make the best cider possible and provide customers with a great service. He believes this is best achieved by keeping every process as simple as possible. The Henneys Cider range consists of medium, dry, sweet and vintage and is available nationally in Tesco, Sainsburys, Asda, Waitrose and Morrisons and regionally in Midcounties Co-operative and Spar Midlands.


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